Figuring out the MVP elevator pitch

Is MVP a single platform for updating all your leagues? Is it an advanced dashboard powered by in-season projections? Or is it the zen-mode that hides all of the bloat of your league platform.

Well, it's all three. But I need to figure out which one to talk about.

If you say a tool does X, that's pretty easy for people to grasp.

If you say it does X and it can do Y and also Z, well, they start to tune out.

Let's think through MVP's main features:

MVP as zen-mode

Is your league site bloated with things you don't care about? Does the interface make it difficult to do what you need to do? MVP is a tool that removes the ads and unnecessary cruft of your league platform. What's left are only the things you care about for making good decisions.

MVP as the one site for all of your leagues

Do you hate flipping between Yahoo, ESPN, and Fantrax to manage your various leagues? MVP gives you a unified interface that lets you see all of your leagues in one place.

MVP as advanced dashboard

Do you research across multiple sites (FanGraphs, Savant, etc.) for lineup decisions, and yet still feel unsure if you're making the right call? MVP builds player values using the best in-season projections, and incorporates that advanced data onto every page. MVP makes it easy to choose with confidence.

Those are all three valuable features, but my gut says to lean on the last one as the main selling point.